Digital product designer. Software developer. Curious human.
From the first messy sketch to the thing that actually works, I design, build and bring digital ideas to life. Websites, software, apps, brands and the content around them.
Design with intention.Build with curiosity.Make things useful.
01 / What I do
One person. Many useful hats.
Good digital work doesn't happen in neat boxes. I move between creative thinking, product decisions and hands-on execution — and bring in collaborators where a project needs them.
01
Product design & UX
User flows, wireframes, interfaces, prototypes and product experiences people can actually understand.
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02
Websites & software
Portfolio and business websites, responsive frontends, custom web apps, APIs and practical software solutions.
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03
Apps, MVPs & AI workflows
From an early product idea to a testable prototype, app experience or useful AI-assisted workflow.
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04
Visual & brand design
Identities, logos, graphics, campaign assets and thoughtful design systems for growing businesses.
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05
Digital video & content
Short-form brand videos, social ads, editing, photo retouching and digital-first creative production.
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06
Product & project thinking
Scope, priorities, delivery plans and the bridge between a creative idea and an executable project.
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02 / Selected work
Not every idea becomes a business.
Some projects are proof of skill. Others are proof of learning. Both belong in the story.
UK parking signs can read like puzzles. I explored a simpler experience: scan a sign, understand the restrictions in plain language, then keep track of your parking time.
The outcome: a product concept and build experiment that I decided to stop. It never generated revenue. But it taught me what it takes to turn a problem into a product — and when to move on.
Parking informationRestrictions interpreted in plain English. Always check the roadside sign.
Start a parking timer ↗
Illustrative concept screen
Current work: I also contribute to remote client software projects. Some client work isn't public, so I don't present confidential deliverables as portfolio case studies.
My approach: understand the problem, find the smallest useful solution, design clearly, build carefully, and improve based on feedback.
03 / The story
A story with more than one plot.
Ten years. A few reinventions. Quite a few tabs open. Here's how I got here — minus the motivational montage.
2016
Scene one / The beginning
A tech blog and no clear plan.
In Bangalore, a few friends and I started a technology blog called Snap Greeks. We were curious about gadgets and just curious enough about the internet to try making our own corner of it. We knew very little. We built anyway.
The first lesson: curiosity is a perfectly good starting point.
2016—21
Scene two / The creative years
Pixels turned into a business.
What began with graphic design grew into freelance UX, visual identity work and eventually co-founding Maxc Studio. There were client pitches, ambitious projects, production work, side experiments and plenty of mistakes. For the first time, I wasn't only making designs. I was learning how to run the show.
A good idea needs more than a good-looking screen.
2021—23
Scene three / The pivot
From creating the work to leading it.
I moved into digital project management at Let's Get Coffee. Deadlines, budgets, people, scope and delivery entered the picture. It changed the way I looked at design: not as a final output, but as one part of a much bigger system.
Someone has to connect the dots.
2023—25
Scene four / Bigger systems
A different kind of complexity.
As a Digital Project Manager in the digital department at University Hospital Southampton NHS Foundation Trust, I saw what it takes to coordinate work in a large, complex organisation. That experience strengthened the less glamorous side of building: listening, communicating, planning and delivering responsibly.
The details matter. So do the people.
2025—now
Scene five / Back to building
Full circle. Different toolkit.
I returned to hands-on product building, studying modern software development, experimenting with AI-assisted tools, and learning from the projects that worked — and the ones that didn't. Today I bring design, software and project experience together in freelance work while exploring the next business idea.
No grand finale. Just the next useful thing to make.
04 / Beyond the screen
Not every idea needs an app.
I'm drawn to building businesses, not just software. These are experiments and plans outside my freelance practice — shared as works in progress, not established ventures.
Experiment 01Ongoing interest
Digital products
Testing small, useful software ideas and learning to focus on problems worth solving.
Experiment 02Planning
Roan rolls
Exploring a lean weekend market stall built around a handful of great rolls.
Experiment 03Exploring
Hospitality
Learning about the practical side of running a small hospitality venture via sub letting and Hosting Airbnb.
05 / Your move
Have an idea? Let's make it real.
Need a new website, a product prototype, UX support, custom software or digital creative? Tell me what you're trying to achieve. We can start with a conversation.